I spent a year as the Content Creator for Levant Pizza, a Palestinian-Lebanese pizzeria that attempts to reimagine traditional dishes like shawarma and maqlouba as "(not) pizza." My role involved creating reels, posts, stickers, TikToks, and print posters, often incorporating references to Palestine to highlight the brand’s roots.
This experience allowed me to refine my content creation skills while navigating the challenge of balancing cultural storytelling with the brand’s attempts at culinary innovation. The last major project I worked on for them was a logo reinvention, geared towards creating sticker/s showcasing their connection to Palestine.
Throughout the year, I worked on reels and posts for their Instagram and Tiktok, showcasing their food and its essence. All videos with sound can be found on my vimeo.
I designed stickers incorporating Levant Pizza's branding and watermelons—a symbol of solidarity with Palestine—with proceeds meant to go to charity.
Print posters for different events, including Park’n Pie—a play on 'Park'N Fly,' a well-known Canadian airport parking service. The poster was meant to be displayed at Christie Pits and featured a map guiding people from the park to the restaurant. I also created a poster for their charity dinner in support of Gaza, showcasing their sponsors and collaborators.
I created holiday posts with simple animations to maintain a positive and engaging online presence.
