Dubai Lynx Competition

This was a student entry for the Dubai Lynx Awards, where we were tasked with creating a print campaign for EEG’s Can Collection Drive. The goal was to expand the drive’s reach beyond schools to industries like hospitality, retail, and construction. My concept focused on visualizing impact—like showing that the last drive recycled enough cans to match the height of 62 Burj Khalifas—to make the results more tangible and engaging. To boost participation, I designed a “thank you” poster celebrating past contributors and encouraging friendly competition among businesses. The campaign was shortlisted for the Dubai Lynx Awards, a proud milestone in my creative journey.